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Are you really thinking
to get associated with e-commerce marketplaces for increasing the sales of your
business? If your answer is affirmative, it’s right time to keep yourself
abreast with new rules of e-commerce marketplace and take decision wisely.
No
More Discount War on E-Marketplaces
Across the country,
e-commerce marketplaces are facing the heat of new rule announced by Department
of Industrial Policy and Promotion (DIPP), in which it attempts to regulate the
e-commerce marketplace. The new guidelines clearly prohibit the marketplaces to
follow predatory pricing policy and discourage e-retailers to influence prices
of goods and services directly or indirectly. This statement is being issued in
the perspective of heavy discounts policy followed by the marketplaces on
frequent basis.
Other restriction which
is being posed upon e-commerce players is capping the total sales originating
from a group company or one vendor as 25%. This may prove as a dampener for
their businesses. Reason being, at present, there are many suppliers, who contribute
significant percentage in the total revenue share of famous e-marketplaces. For
instance, WS Retail Services Pvt. Ltd, contributes over 25% sale of e-commerce
giant, Flipkart; similarly Vector E-commerce is the biggest seller of Myntra,
generating over 25% of sale. Indeed, this restriction will adversely affect the
sales and profits margins of marketplaces in the long run and compel them to
look for new seller entities.
Few times back, many
marketplaces have penalised buyers due to increase in percentage of “returned
merchandise”. No wonder in coming times, DIPP will impose more regulations upon
e-commerce marketplaces as well as on associated sellers.
You might now
reconsider your decision of getting associated with the marketplaces. If you are looking for an alternative plan, then
opening your own online store is a better option.
Open
Online Store with Kartmagic
Without getting
associated with e-marketplaces, you can grow your business manifold by opening
your own online store. Kartmagic, an e-commerce platform, will help you in
getting your web store ready in limited time frame, as per your ideas and
within your budgets. So, contact professional team of Kartmagic today and get
all necessary details.
