Ease of shopping from anywhere, services at doorstep, time and energy saving are three propelling factors acting as a catalyst in raising popularity of online grocery stores in India. Globally, the concept of online grocery retail market is growing rapidly though India’s share is rising at a snail pace. However, with the growing awareness of benefits of transforming grocery into e-grocery stores, many business owners are on the edge of taking plunge into the online world.
- Reduction in Overhead Expenses- When business are running online, expenses related to setting up and running business (utility and administrative expenses) cut down significantly. It is due to these reasons online business demands low start-up cost.
- Acting as a 24*7 Salesman- The website of a business acts as 24*7 salesman. It remains open 24*7*365, thereby giving complete freedom to customers to purchase items at even eleventh hour of the day.
- Lower Online Marketing Cost- Online promotion is lot more affordable and effective than traditional promotional methods. Online promotion techniques like search engine optimization, pay-per-click, digital marketing, etc., yield great results within stipulated time period. Moreover, unlike traditional promotional techniques, they aim at increasing online visibility of your business.
- Global Customers
Reach- Physical store limits the number
of potential customers immensely. Reason being, not everyone under the sun
can visit it. On the contrary, a person sitting in different geographical
location, say in India or abroad can easily visit online store anytime. In
the present scenario, billions of people are using the internet, thereby
giving an impression that if business is conducted online, over billion
people can be categorized as potential customers.