Creating
an online store can be a cumbersome process. There are many ecommerce solutions
that are available which provide ecommerce development in India. Kartmagic is
one reliable shopping cart development platform which eases the process of
online store creation to a great extent.
Now
that you have created an online store. You are now ready to take on the world
with the future of ecommerce, let's discuss how you can increase the traffic to
your online store and, in turn, multiply your sales.
The
steps are simple and basic and are majorly overlooked by many business owners
who have startups with customer base in social media.
Check
these out.
1. Simple Checkout.
"Simplicity is the
ultimate form of Sophistication." - Leonardo Da Vinci.
Make your ecommerce shopping
cart as simple as possible. Make the checkout with as less clicks as possible.
There are many articles written on ecommerce which show the importance of
having your potential customers click few pages from the point of interest to
the point of checkout.
Keep it as simple as possible
and this will make them come for more. Kartmagic offers Simple one page
checkout process with log-in facility to reduce drop rate. Customers can also
add extra instructions with order.
2. Engage, Engage, Engage.
Engagement
with the customers is the lifeline of any online business. Before deploying
your ecommerce store, think of the main reason why should your customers be
hooked onto you. If they are spending any money on your store, what value are
they getting in return.
Make your store as enticing and
captivating that once a customer visits your store, they keep coming back for
more. If you are spending so much on getting traffic on your ecommerce site,
make sure it’s exciting enough for the users to come again and again. The
Social Media Integration feature provided by Kartmagic gives an interactive
platform for consumer engagement for your ecommerce store.
3.
Use Videos more than Images.
This
can’t be simpler. With the advent of Video Marketing and now Facebook
emphasizing on videos as advertising tools, you need to take advantage of the
video descriptions rather than images. Recently, Facebook launched video ads
for business and these ads are preferred over the standard image-based ads.
Creating
a video is not that difficult. Just get hands on any DSLR Camera and a good
video editing software like the iMovie or Final Cut Pro. Get creative and start
shooting.
4. Create
Facebook Ads
Now, you are all setup to create
your Facebook ad campaign. From the various objectives, choose the objective to
Get Video Views. Target your ideal customers on “interests” or “behaviors”. Choosing behaviors will target the users
that are active and interact with the market you’re targeting. One amazing
behavior characteristics you’ll see when you are creating the Facebook Ad is “Online Spenders, Online Spenders (Active),
Online Spenders (Engaged)”. Ride on these metrics to drive great traffic to
your site.
Launch
your Ad campaign with 250Rs. per day for five days to see how the
responsiveness of the campaign. As you get more traffic on your store keep
increasing the budget for the campaign as per your need to create a good inflow
of traffic to your ecommerce website.
So, go
ahead and create your own ecommerce shopping store using Kartmagic, the best
Ecommerce solution in India. Know more about the pricing here.
Please share how you have increased the traffic inflow to your ecommerce
shopping cart. Thanks and Happy Incoming :)